ABOUT

SPEC WORK

Recent studies show that by 2025, 1.5 million 11-year-olds will be unable to read properly in the UK alone. Studying has become more boring than ever. All kids prefer going outside play ball than staying in and study.

How we did it
Playing football and outdoor activities is important. As important as studying and improving our knowledge. To improve kids' will to study and give them play time, we’ve created Nike Brainy Ball, a ball which encourage them to study.