ABOUT

THE BRIEF
Increase sales of the existing Inteso range of Nespresso Coffees.

THE THINKING & THE IDEA
We focused our limited resources on existing Intenso range lovers, providing them with inspiration on new consumption moments and education on their favourite coffees, in order to increase their purchase frequency.
From this, we produced the The Day-to-Night Intenso booklet; how to enjoy your favourite coffees at any time of the day. The brochure contained bespoke coffee recipes created by Australia’s top food influencer Cook Republic and Nespresso’s Coffee Expert. These recipes were further amplified online through timely and dynamic social content, closing the online purchase loop.

THE RESULTS
The strategic three-pronged content approach (print brochure, influencer engagement and owned social channels) exceeded the purchase KPI by 4% in a two-month time frame. Partnering with an influencer increased a potential new audience by 1M+.