ABOUT

Haier needed insights to understand why they weren't achieving their brand goals. There was a need for a reposition and new visual direction.

They tasked us to future-proof their brand in a difficult market. Our goal was to understand the specific issues causing concern, formulate effective solutions, and implement a comprehensive plan for positive change. This process not only addressed current questions but also prevented future issues.

We conducted extensive research beyond surface-level pain points. We evaluated both positive and negative aspects of historical performance, learning from the past while leveraging the client's strengths for consistency.

With a solid research foundation, we identified necessary improvements, supported by evidence, market research and competitor analysis. We implemented a visual treatment with cohesive copy and graphic design for consumer-facing, relatable, and understandable communication.