Webb deVlam London

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Thinking outside the box – in collaboration with The Grocer our creative team explores the future of food-on-the-go.

More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same or very similar to the day before – while we’re crying out for something more inspired, healthy or novel to reveal itself. The food-on-the-go industry is undergoing a transformation driven by investment in product, format, packaging and experience innovation. Established global players like McDonalds are now offering home delivery and start-ups and challenger brands like KellyDeli and Little Fresh giving hungry shoppers more choice, both at and between mealtimes.

Using our proprietary online community engagement tool to test ideas with consumers, we created three brand-new concepts to revolutionise and bring nutritional value to on-the-go dining, taking the Japanese bento box as inspiration.

For more information about each concept please visit our website.

MADEIT CREDITS

Project featured: on 17th January 2018

Thinking outside the box

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