ABOUT

The Brief
Bacardi wanted us to develop a strategic position to differentiate Star of Bombay from its competitors while positioning it appropriately against the other gins in the Bombay portfolio. We were expected to get under the skin of the Star of Bombay brand, which we already know very well due to our long-standing relationship with the client. Due to this familiarity, we were able to identify which key brand iconography could be interpreted in a super premium way.

The Work
We approached the process by focusing on the sapphire gem from master brand logo, which was given solo billing on the front of the bottle. The preciousness and rarity of the gem reflects the slow distilled and carefully crafted gin inside.
The botanical pattern featured on the side of the bottle displays 2 new botanicals, which reflect the added botanicals in the product representing an enhanced quality. The view through the glass appears as an endless reflection in a series of archways, which acts as an invitation to discover the refined world of craft gin. The use of the iconic blue brand colour creates the ultimate expression of Bombay Sapphire.