ABOUT

Webb deVlam was approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging southern African nation.

A two-year collaboration kicked off with an immersion trip to get a feel for the Angolan way of life. Consumer research showed that beer plays a key role there, as does coming together for celebrations. The ambition was to create a brand that would appeal to the hearts and minds of local people. The pilsner has been named Luandina, a feminisation of the capital city Luanda, which references the nation’s respect for mother nature. It’s produced by master brewers in a factory on the banks for the River Kwanza, a few kilometres outside the capital.