ABOUT

This complete brand and identity overhaul required research into how three distinct groups of stakeholders viewed Chevening. We met with, interviewed and analysed responses from Chevening staff, Foreign Office and High Commission staff from around the world, as well as from current and past Chevening students. Armed with our findings we created a fresh new look, re-working the identity, website and online application systems, updated their tone of voice, typography and photography and created toolkits and style guides to help them keep everything in order. Chevening’s marketing and communications program won the FCO Global Communications Award.