Hire Web Designers

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Web Designers

A web designer designs websites and digital interfaces - layout, UI, responsive behaviour and prototyping - and many also build what they design in code or a platform such as Webflow or WordPress. The designers ranked here range from visual web designers who hand off to developers, through to designer-developers who can take a site from concept to live.

How to choose

Hire on shipped sites, not mockups.

Look at live sites, not just static mockups - open them on a phone and a desktop and see how the design actually behaves. Decide first whether you need design only or design-and-build, then match the candidate accordingly: check their tools (Figma, Webflow, WordPress, front-end code), their awareness of responsive and accessibility basics, and their experience with the CMS or platform you will run the site on.

Good to know

Frequently asked questions

01What does a web designer do?

A web designer plans and designs the look, layout and user interface of websites and web apps - visual design, responsive behaviour across devices, and often prototyping. Some focus purely on design and hand over to developers; others also build the site themselves in code or a platform like Webflow or WordPress.

02What is the difference between a web designer, a UX/UI designer and a developer?

A web designer covers the visual design and layout of a site; a UX/UI designer focuses more deeply on research, flows and interface systems; a developer builds the working site in code. Roles overlap, especially for freelancers - many web designers also handle front-end build, so check what each candidate actually delivers.

03Should I hire a freelance or permanent web designer?

Freelancers suit individual sites, redesigns and overflow; permanent hires suit ongoing product and platform work. Freelance day rates commonly run £250 to £550 depending on experience and whether they also build, and full sites are often quoted as a fixed project price. Many web designers on Creativepool take both freelance and permanent work.

04What should I look for in a web design portfolio?

Live, working sites over static shots - and check them on mobile. Look for clean, usable layouts in your sector, responsive and accessible thinking, and evidence of the result (launched products, not just concepts). If you need build as well as design, confirm the platforms and code they work in.

05How are web designers ranked on this page?

By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded web designers surface first.

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