ABOUT
November 2014 saw Liberty London embark on an 8-week trial of the Tapestry iOS app, making them the world’s first luxury retailer to leverage Instagram activity directly into bricks and mortar sales.
On walking through the doors at Liberty, a customer’s iPhone is detected by an iBeacon that triggers the app to unlock Liberty Loyalty vouchers. In addition, Tapestry generates bespoke perks such as exclusive offers, special gifts with purchase, invites to trunkshows or extra reward points for a purchase from favourite designers.
The Upside approached us after winning the Technology Strategy Board & IC Tomorrow’s ‘The Mall of The Future’ competition. We worked with them to expand on the original idea of loyalty in your pocket, to incorporate personalised in-store rewards based on Instagram likes and previous purchase history, hyper localised using iBeacon technology.
Back to Tapestry project
Michael Tomes
Founder, Creativepool
United Kingdom
Paul
Digital Designer and Developer, Suburb
United Kingdom
Joe Bracken
Account Manager, Grammatik
United Kingdom