We Are Social London

ABOUT

Five athletes. A world-leading adidas innovation team. One shared ambition: to run the first ever sub-six-hour 100km in history.

This is the extraordinary story of how a group of radical minds ushered in a new era of performance. A story of elite athletes working alongside the world’s sharpest product innovators – and the jaw-dropping ultramarathon history that followed.

Project featured: on 4th March 2026 Contributor:

We Are Social has been a Contributor since 26th May 2016.

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adidas Chasing 100

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