ABOUT

Brief:
As a keen networker, the founder and MD of Trust Print Consultants, Allan Smith, was keen to find a new way of standing out from the crowd at events. Looking for something more innovative than a standard exhibition stand, Allan needed a more striking way in which he could promote himself that would have a stronger impact on clients and set him apart from his competitors.

Development:
In order to approach this brief, the team began researching current marketing and exhibition stands being used at networking and promotional events in order to develop something that was not only innovative and attention-grabbing but also cost effective. Collaborating as a team, we developed a new concept for an exhibition stand which would have a greater impact than a traditional stand.

Solution:
In order to remain functional, we created a flat pack exhibition stand, and introduced an interchangeable modular design which meant that the stand could be customised and altered for any event. Having been extremely impressed by the concept, the client is now in the process of developing it further with a manufacturer. Due to the versatility of the design it will be developed as a separate entrepreneurial concept with a view to eventually roll out the idea as a separate business model.