ABOUT

Brief:
JP Concrete is a leading supplier of precast concrete products. They came to Shift for a fresh, dynamic rebrand to bring them up to date.

Development:
It comprises a traditional strong and confident mark with a modern 3D arrangement of panels. This arrangement could take on any shape that could be used for future products. Developing it further, we've started to look at the tagline 'a solid future'.

Solution:
We created this brand to portray JP Concrete as a progressive brand. The panelled approach creates a modern style that is both accurate and embodies a 3D space.
The brand and visual style was continued online with a website development