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Our latest collaboration with Tissot involved directing and producing the full campaign for their new NBA Supersport Watch, featuring one of the brand's key ambassadors and Basketball Hall of Famer, Tony Parker.

Our concept revolved around the 24-second rule in Basketball - a fundamental catalyst for tension, excitement and drama. To bring this to life, we crafted a multidisciplinary film that weaves a mixture of 2D and 3D animation, NBA archive footage, and live-action footage to capture the anticipation, the despair and of course the elation of the game.

The film honours Tony’s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design.