Seventeen London

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A high-octane energy drink demanded a supercharged introduction.

With a colossal 300mg of caffeine per serving, Monster needed a product film that would embody the raw-power of the ground Java coffee beans at the heart of the drink.

Our film takes the viewer on a journey through the process, from the roasted beans being ground and brewed, to the blending with creme and mixing with one of two delicious flavours. We created a bespoke machine that takes inspiration from muscle cars and motorcycle engines, injecting maximum horsepower into this turbocharged drink.

Foster & Foster crafted an appropriately gritty and pulsating soundtrack to the piece.

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