ABOUT

Specialist beauty agency, Gotham NYC, asked us to develop 2 TVC's for Maybelline to promote the new stunning pink shades of their Super Stay Matte liquid lipstick – embodying the smooth ultra-chic matte finish of the product in an unexpected attention-grabbing way.

Designed to be a playful, snappy and fluid sequence that conveys not only the highly saturated shades but also how the luxurious liquid lipstick can be applied with flawless precision.