ABOUT

As TikTok skews more towards a more authentic and personable approach when it comes to branded videos, we got engaged by Unilever to produce native TikTok videos for various brands.

In this project for OLLY, the general direction is to give out a relaxing, vibe to promote their main key product -- OLLY SLEEP.

We came up with a few USP-centered videos, as well as filler posts and some ASMR video to entice the audience to have a good, sleep sleep.

Apart from creating these assets, we also came up with a media calendar detailing each video direction as well as inspo (if any).