ABOUT

Horlicks collaborated with HORECA-partnered food service providers to tap into selling Horlicks outside of retail shops for Singapore's National Day.

We assisted in this campaign by coming up with 2 drink names as well as the overall design projects, along with KOL activations.

1. Creative POSM Design
1 x Unique pull-up banner design
1 x Adapted Wobbler Design
1 x Recipe Card for HORECA Partners (incentive)

2. Social Media Design
1 x IG Carousel Set with partnership list
1 x Interactive IGS set with partnership list

3. KOL Marketing
Overall Conceptualization, Ideation
- Sourcing of 15 food/mom KOLs
- KOL outreach, brefing and management
- Consolidation of KOL assets
- Includes analytics report detailing KOL performance on an excel sheet