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Our client from the global team would like to have a customer survey introducing some limited-edition concepts to study what type of limited-edition concepts would launch with success, adhering to target audience needs.

Together with our client, we came up with 4 different themes:

1. Coffee Lovers Series: 3 different toothbrush coffee colours, while changing up the packshots to align with the limited edition feel.

2. Gift Set series: exploring other limited edition colourways in this case, a mix of gradient metallics with black and white colours.

3. Cute Chibi Cat Series: The client wanted a cute concept that would entice the Gen Z audience whilst adding a personalization touch to it. What we came up with were 2 different self-created chibi cat characters with a set of stickers for that limited-edition personalized touch.

4. FIFA World Cup Series: This was created as the client wanted a more consumer moment (other than usual once like Christmas, Chinese New Year etc.) that will align with a "fan club". Together, we came up with the concept of having limited edition FIFA World cup eTBs with designated colours for the toothbrushes and packshots.