ABOUT

As TikTok skews more towards a more authentic and personable approach when it comes to branded videos, we got engaged by Unilever to produce native TikTok videos for various brands.

In this project for CIF, the general direction for their TikTok videos are mainly to show how effective CIF products are -- CIF cream for deep clean and CIF Spray for quick clean.

Apart from creating these assets, we also came up with a media calendar detailing each video direction as well as inspo (if any).