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IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence, launches a campaign to celebrate the beauty and power of emotions with “Real Emotions. Real Film.”

The artistic campaign uncovers the unique beauty of our tears under the microscope, delivering the message that every tear tells a different story. IDFA explores the depths of human emotion through their documentary films. The campaign show just how real and beautiful those emotions are.