ABOUT

Kids coding finds it's swagger.

At WE ARE Pi we strongly believe in the power of education as well as the power of technology.

But how do you champion education and give kids a healthy relationship with devices?

So we decided to partner with Osmo, an educational gaming company, who are using their proprietary reflective artificial intelligence to fuse physical play with digital engagement. It allows any object , tiles, pen & paper, blocks, toys, you name it, to interact with iPads. This hands on play promotes creativity, problem solving and social interaction. Osmo uses the screen to create a new healthy, hands-­on learning experience, and though a range of educational toys, Osmo products gives children control and builds confidence – empowering them to explore and learn on their own.

We wanted to help kids coding find its voice so we Never Settled and focussed on the collaborative and fun output associated with coding. This holiday season we launched Osmo ‘Coding Jam’ which helped kids find their coding swagger. The US holiday TV and social media campaign introduces new children to Osmo and inspire them to code their own jams to unlock an awesome of world of music with friends.

This fresh and energising campaign brings to life Osmo’s uniquely fun and entertaining play on and off the screen – supporting OSMO’s vision of being a modern solution to a modern problem of children’s device addiction.

The campaign captures the true character of an unconventional little star. It isn’t just about cuteness or an awesome performance, but about bravery and unlocking a spirit to be your creative self. It’s a ‘this is who I am’ manifesto in dance. The playing of a self-created Coding Jam track kicks off the dance and provides the quirky music coded by a young girl, Osmo’s core consumer target for Coding Jam. Osmo’s educational iPad game features as a key part of the action, as the source of the spark between two kids unlocking their true selves.