ABOUT
The streets of London are exciting. Santander UK and Sidhu & Simon Communications wanted to make them even more so. They came to us with an idea: turn central London into an adrenaline-fuelled street race.
The result is the 2012 Santander London Grand Prix - an adventure through an entirely CG city of London starring Formula 1 World Champions Jenson Button and Lewis Hamilton.
After taking home the award for "Best Use of Public Relations in a Sponsorship Campaign" at The Hollis Sponsorship Awards, a "Gold Award" and a highly commended for "Best Film" at the IVCA Awards and shortlisted for the Sports Industry Awards; the 2012 Santander London Grand Prix proved to be one of the most effective F1 sponsorship activation campaigns ever.
AWARDS
IVCA Clarion Award
Back to The London Grand Prix project
Rafa't Al-swalha
Mechanical Design, Beautiful Knowledge
Jordan
Phil Donaldson
Director, Clockwork Creative Company Limited
United Kingdom
Alexandra Schott
Marketing Director
United Kingdom