ABOUT

How do you communicate to audiences that Land Rover's new compact SUV – the Discovery Sport – is also a triumph of efficient packaging? On top of this challenge, how do you do it in less than two minutes? After careful deliberation we came to one obvious conclusion: you take it apart and then you put it back together.

Packaging & Versatility uses intricate CGI to break down the individual dimensions, seating, loadspace and convenience features of this impressive SUV. This unique film explains to audiences exactly why the Discovery Sport is one of the most important cars of 2015.

Client: Land Rover
Agency: FP Creative