ABOUT

The Range Rover Evoque is Land Rover's biggest-selling model to date, so when they approached us to help launch the 2016 version at the Geneva Motor Show we knew audiences would be paying attention. Together with FP Creative, we developed this entirely CG film to explore the luxury compact SUV's key economy features.

Taking audiences on a journey across multiple stylised treatments – including a ghosted exterior to highlight the efficient four-cylinder Ingenium diesel engine – we explore how the 2016 model has evolved without diluting any of its distinctive Evoque character. Harmonising a powerful soundtrack with beautifully crafted motion graphics and dramatic lighting, we reinforce this luxury compact SUV's status as a market leader.