Save Generation Covid is an emergency appeal by Unicef to raise awareness on the impacts of coronavirus as it spreads to the most vulnerable places around the world.
A whole generation is at risk from not only the disease itself, but also from the disruption it has on health and education systems.
We developed a creative campaign around the “pre-existing coditions” that pose immediate threats on the children’s survival, such as war, hunger, poverty, and lack of sanitation. Conditions that are exacerbated as a consequence of coronavirus.
Intentiolanally hard-hitting and thought provoking, the messaging draws explicit comparisons between between the UK reality and the severity of the situation for some of the most vulnerable children around the world.