Impero London

ABOUT

Save Generation Covid is an emergency appeal by Unicef to raise awareness on the impacts of coronavirus as it spreads to the most vulnerable places around the world.
A whole generation is at risk from not only the disease itself, but also from the disruption it has on health and education systems.

We developed a creative campaign around the “pre-existing coditions” that pose immediate threats on the children’s survival, such as war, hunger, poverty, and lack
of sanitation. Conditions that are exacerbated as a consequence of coronavirus.

Intentiolanally hard-hitting and thought provoking, the messaging draws explicit comparisons between between the UK reality and the severity of the situation for some of the most vulnerable children around the world.

Date created: July 2020 2020-07-01T00:00:00+0100
Date published: 27 July 2020 2020-07-27T11:46:35+0100

MADEIT CREDITS

Project featured: on 29th July 2020 Contributor:

Impero has been a Contributor since 25th November 2015.

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Save Generation COVID - A Unicef emergency appeal

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