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How do you show AI working behind the scenes in retail?

We wanted to show that thanks to AI-powered Google Ads, retailers can supercharge their growth now and for the future.

We did this for Google’s Retail Month events that felt local, yet EMEA wide. It needed to be flexible, inclusive, and inspiring, with a style that fits this year’s branding and theme: Retail Recharged.

By adding high energy bespoke 2D illustrations to live action stock footage of everyday shopping moments, we could illustrate the invisible effects of AI-powered Google Ads all over Europe.

We showed customers researching, browsing, shopping, purchasing in real life and online. We see banner ads, Google search, directions (Maps), videos (YouTube and YouTube shorts), all above and following the pedestrians.

Throughout the video, businesses erupt in energy, the shop windows become vibrant with shapes and colours and make us want to get in. Everything springs to life all across high streets, showing how Google Ads has had a positive impact on all businesses from small to large.

Results:
Received highly positive feedback from Brand Studio