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Thanks to a quickly-evolving creator landscape, and despite YouTube’s unrivalled breadth and depth, creators are embracing ever more platforms. Since 2021, we’ve been working with YouTube to maintain its position as the leading platform by identifying and delivering opportunities to make a positive impact on its creators’ growth, across all contact points, experience levels and interest verticals.

From localisation to producing original content and pilots, we leverage interest verticals and all key formats (including emails, notifications, and videos) to deliver comms that really resonate with creators.

Results:
150+ campaigns across multiple formats and markets
72% of campaigns in 2022 met or exceeded benchmarks across all markets