ABOUT

Dishoom were preparing to open their third site in King’s Cross. We were welcomed into the fold and asked to overhaul their digital presence.

The ambition was to recreate Dishoom’s “world” – “an innocent, big-hearted, slightly barmy, sepia-tinted, charmed kind of place”, in which they welcome anyone and everyone with warmth, transporting them to a more romantic time and place by curating and sharing their love for Bombay’s food and culture.

This “world” has four principles at its core. Seva, selfless service to others. Nostalgia, paying affectionate homage to the Bombay of the first half of the last century. Honesty, being true to who and what Dishoom is; no nonsense. And Barmy-ness, delighting in playful and eccentric quirks.

This vision of Dishoom’s “world” and these core principles provided a solid foundation and constant reference point for us, helping them to create an online experience that is (almost!) as rich and rewarding as visiting one of the cafés themselves.

This approach was carried through the entire process in the creation of a new class of CMS-driven restaurant websites. One that subtly shares the romantic story of Dishoom whilst, in the spirit of Seva, quickly provides visitors with the information they are seeking.