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Agency : Contracampo

Hailed as “a paragon of Italian style” the new Piaggio E-Bike is the combination of engineering prowess, technological innovation and cutting edge design.

In a ‘search for solutions that combine freedom and the simplicity of travel’ Bolder Creative have developed a visual narrative that combines the physical aspects of the bike with what is at the core of its design.

The heart of the E-Bike is an electric powered engine, with this in mind Bolder Creative used the concept of pure energy to create a journey that tells the story behind this ultra modern and sleek construction.

Abstract crystal particles coalesce to construct key individual metallic parts, with the crescendo being that the energy fuses together to create a beautiful piece of engineering, emulating the energy transfer that is at the forefront of this man-mechnical vehicle.

Further to modelling the bike entirely in 3D from scratch, Bolder Creative have composed a futuristic environment that when inserting the bike within this modern and elegant scene, the E-Bike fits in seamlessly.