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Avon Senses were launching their Senses Hair and Bodywash range for men.

The 3 fragrances briefed for concept stages were Cooling Artic Blast, Invigorating Xtreme Action and Seducing Night fever. The products needed to work alone yet be recognisable in the existing suite of Senses products. The decision was made to use the same branding and positioning of label elements.

A photographic approach to create the mood suggested in the product title was worked up for each fragrance. This involved the break down and reconstruction of image elements and final retouching.

The project was pitched to Avon alongside 3 other agencies.