Arthur London

ABOUT

Saker
We were commissioned to design and produce a luxury presentation book for a proposal to the King of Saudi Arabia, introducing Saker — a new Middle Eastern car brand concept.

To reflect the ambition and prestige of the project, the book was crafted with the highest production values. It featured a pearl white acrylic slipcase with laser-cut gold inlay, a gold foil-blocked and debossed cover, and gilt-edged text pages. The interior combined a mix of premium papers — 170gsm Phoenix Motion Xenon, 120gsm Peregrina Marble White, and 120gsm Peregrina Mellow Yellow — to create a tactile, elegant reading experience worthy of its audience.

MADEIT CREDITS

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Launching a car brand for the Middle East

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