Arthur London

ABOUT

Formula One – Impact Report
The Formula One Impact Report is an annual publication that charts the sport’s journey toward its ambitious goal of achieving Net Zero Carbon by 2030. Arthur was appointed to design and produce the report, helping F1 communicate the scale, substance, and sincerity of its sustainability commitments to a global audience.

The report’s design language reflects the precision and energy of the sport itself — bold, dynamic, and data-led, yet carefully balanced with clarity and restraint. The layout brings together performance data, sustainability milestones, and human stories from across the teams and circuits worldwide.

A strong visual system was developed using infographics, iconography, and clear editorial hierarchy to make complex environmental data both engaging and accessible. Photography and colour were used to convey momentum and optimism, while maintaining the credibility and authority expected of the Formula One brand.

Working closely with F1’s sustainability and communications teams, Arthur ensured the Impact Report functioned as both a piece of corporate reporting and a narrative document — one that inspires confidence in the sport’s long-term commitment to positive change. The result is a publication that not only reports on progress but also symbolises F1’s evolving role in driving a more sustainable future.

MADEIT CREDITS

Formula One Impact Annual Report

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