ABOUT

The Problem
Plant Punk, founded by chef Dave Ahern and actress Wallis Day, entered a crowded plant-based market. Arthur built a brand that highlighted unique selling points, tackled competition, and shaped consumer perceptions, creating a distinct, appealing identity.

The Solution
Our brand idea centred on Plant Punk’s zero processed ingredients, tapping into the backlash against slick marketing and hidden additives. ‘Revolution’ became the perfect theme — not just launching a company but sparking a movement to transform the hyper-processed plant-based food market. The brand’s heart is the Flag, symbolising the movement, while bold imagery draws inspiration from Soviet-era revolution posters, reimagined with a modern twist to feel fresh, relevant, and visually striking.