ABOUT

How can we excite people about the launch of the Deal Advisory Business School and promote their commitment to a learning culture?

We suggested bringing in someone with a brand and personality that is the very essence of lifelong learning…enter Maggie Aderin-Pocock - space scientist, broadcaster and science communicator to talk about minding blowing facts and how her career has developed from a curiosity for learning.

The result. A stunning film where Maggie encourages viewers to develop a growth mindset. This was coupled with a marketing campaign of digital posters and Yammer posts detailing some incredible facts making people curious about the Business School and eager to find out more.