ABOUT

THE BRIEF
How do you help dispel the stigma around mental health disorders, encourage positive change in behaviour, and help steer people towards relevant OU courses.

THE SOLUTION
Help users understand the debilitating effect that mental health disorders can have on people's lives. Highlight the impact (both positive and negative) that you can have on their lives through the support you offer.

Working with Elucidat, we created ‘A Support Net’, a film-based decision tree interactive experience that asks users to intervene in the lives of four people suffering from different mental health disorders, with the challenge of improving the sufferer’s circumstances.

Conversations are controlled through periodic multiple-choice screens and provide real-time feedback to users enabling them to gauge the impact of their choices, positive or negative, as they progress through the experience.

The films were shot to make the user feel part of the conversation. This triggers an emotional connection with the sufferer’s circumstance.

IMPACT
- 10,930 total no. of learners to date (launched Sept 17), which has exceeded expectations by over 50%
- Over 25% of learners enrolled in free associated courses after using the interactive tool
- Number of learners enrolling for paid courses was 200% higher than client's target