ABOUT

OBJECTIVE

+Launch three new fabric collections each year and build brand awareness with  both homeowners and designers

STRATEGY

+Use Prestigious Textiles’ portfolio of imagery and in-house designers to create engaging, trend-led launch content to deliver compelling visual stories and exclusive insights to secure high-impact coverage in target media

EXECUTION

+Leverage press relationships within the interiors space to arrange exclusive gifting and in-person presentations at leading media houses for sensory exploration of the fabrics and designer access

+Align designs with editorial calendar features to secure long-lead opportunities such as designer interviews, double page spreads and front covers

ACROSS FIVE NEW COLLECTIONS:

+76 PLACEMENTS, 103 IMAGE INCLUSIONS

+2 FRONT COVERS

1 DESIGNER INTERVIEW IN PRINT & ONLINE