ABOUT

OBJECTIVE

+Get eyes on a brand-new collaboration range with Swoon

+Build brand-name momentum with homeowners and HNWI

STRATEGY

+Use Harvey Jones’ portfolio of case study imagery and expert designers to create relevant, timely press stories that cut through noise to land high impact coverage

EXECUTION

+Create a tiered system of targets splitting time against A, B and C publications dependent on audience, reach and brand alignment

+Use our black book of home sector contacts to pitch tactical exclusives and interview opportunities that are big enough stories for front page and double spread features

IN 17 MONTHS:

+2 FRONT COVERS

+135 LINKS

+183 IMAGE PLACEMENTS