ABOUT

THE CONTEXT

+French Bedroom is an established luxury interiors brand, operating in a highly competitive ecommerce space. With shifting customer behaviours, rising media costs, and increased competition, the brand needed to keep visibility high and performance sharp, without compromising ROI.

THE CHALLENGE

+The brief was twofold: scale revenue and improve efficiency. Paid channels needed to work harder, with better structure, better attribution, and better commercial outcomes. All while holding the brand’s place as a leader in its category.

THE STRATEGY

We focused on refining the setup and building in room to scale.

+Carried out a full overhaul of the paid account to restructure campaigns for control and clarity

+Reinstated Instagram Shopping, unlocking a key conversion channel that had stalled under the previous agency

+Built on the client’s attribution model to provide a clearer view of performance and ROI across channels

+Adopted a monthly test-and-learn framework to increase budgets steadily in line with improved results

Strong performance gains across revenue, efficiency and engagement:

+66% INCREASE IN ROAS

+31% INCREASE IN CTR

+91% INCREASE IN REVENUE