ABOUT

Objective
WDA were commissioned by Pirelli to re-design their members only title, with the objective of creating a more premium feel reflective of the exclusive P Zero club membership the magazine is targeted at; and to move away from the newsletter feel of previous incarnations.

Strategise
PZero members are amongst Pirelli’s most discerning customers, and it was important that this fact be acknowledged in the design, content and presentation of their members magazine. As such WDA proposed that the design and layout were radically altered, along with the content and writing style.


Create and Engage
As a limited run title, the PZero magazine has traditionally utilised printed media exclusively. taken printed WDA were also able to leverage our automotive contacts to create cross promotional opportunities centred around member only incentives and competitions promoted through the magazine. Higher print production values means the magazine has a much nicer feel.


Monitor
WDA were able to completely refresh the publication, and create a magazine which now delivers relevant, incisive, high-quality content to inform and inspire members. Currently distribution has reached a readership of around 8000 in the UK.