Wave Studios London

ABOUT

We all know the feeling of being congested; but our challenge with this ad was how do we articulate that visually, bringing reassurance and empathy? Enter Lauren, who is full of cold. As it takes hold, she’s gradually surrounded by giant inflating balloons – demonstrating that sense of claustrophobia and constraint. We really wanted to explore not just how it feels physically to be congested, but also the psychological effects of being unable to breathe. When we feel like there’s no relief… and when the house is at bursting point… Lauren administers some Olbas, and the balloons slowly deflate allowing her to breathe easy again.

We wanted to evoke feelings of nostalgia in our audience… those times as a child they were cuddled-up on the sofa feeling a bit poorly. Stop frame animation allowed us to do this; the handmade aesthetic helped us create a huge warm cuddle of an ad.

Each piece that made up our world was bespoke. Even Lauren’s jumper was hand-knitted with miniature needles and took a week to make. We also needed our ‘star’ to express emotion with the simplest of movements - we went to great lengths to make sure that Lauren’s story, and how she’s feeling, was expressed perfectly.

Made to be both surreal and relatable, we showed that with love - and a real eye for detail - you can land your message creatively and impactfully within the category.

MADEIT CREDITS

  • OlbasClient
Project featured: on 3rd October 2023 Contributor:

Wave Studios has been a Contributor since 25th November 2015.

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