Wave Studios London

ABOUT

Jess Kohl directs this reverent piece of work for Gymshark, who saw their man Ryan Garcia win his comeback fight on Saturday night after a fifteen-month absence. Both injury and personal issues threatened to push the boxer from Victorville, California over the edge, but Kohl shows how Garcia's career has been a team effort through times both good and bad.

Both Garcia’s father and brother feature throughout, keeping him sharp, motivated, and grounded over the years. More than that, they remind him Garcia that he's a role model for Mexican-American children also fighting for recognition.

One can see why the brand would choose to throw their weight behind Garcia, and this faith is matched by Kohl's tactile, impassioned execution. When boxing so often leaves a bitter taste in the mouth, work like this feels all the more captivating.

MADEIT CREDITS

  • Sara NoumanClient

Who liked - Gymshark - The Return Of Ryan Garcia