ABOUT

I saw the band play a few times, love what they do, got chatting, one thing led to another....
We worked on the concept to start with and it was clear from the start that the average band-on-a-stage approach was not going to cut it. In fact: the less of the band in the video the better. Don't just lose the 'this is the band' concept but subvert it. We needed to depict a force of nature as a central character so I managed to convince the remarkable Bruno Wizard, astral poet, original punk and all round legend to play the staring roll. He was a marvel to work with and brought a huge amount of energy to the project. We used East London as our setting, hitting the streets for all the outside shots and hired a club (The Others, Stoke Newington) from 10am - 6pm for the climactic closing shots.
This was a great project requiring lots of faith and ingenuity and I loved it. We are concocting the next video at the moment.