ABOUT

The Kitchen Store is the sole UK manufacturer and distributer for Paula Rosa & Manhattan Kitchens, as fitted in many new-build homes, but also popular for refits due to their exceptional quality and value for money. The company has two main revenue streams: designing and installing new kitchens within Sussex; and selling additional parts and accessories online for owners of existing kitchens. The Kitchen Store had ambitious growth plans, centred around a new flagship retail store in Hove. The company came to us for a full brand audit and re-brand, to establish the brand architecture required to fulfil its objectives.