Wardour London

ABOUT

Renewi, a pioneer in the waste-to-product sustainability space, wanted to position itself as more than just a waste-to-product company. Creating a dynamic, high-impact visual property to relaunch Renewi’s corporate values and tell its sustainability story (internally and externally) would be key to this.

We needed a visual treatment that would capture the essence of its brand ethos and purpose: enabling the circular economy by giving new life to used materials. Employees also needed to feel part of a bigger journey in protecting the planet. How to create cut-through in an over-saturated sustainability space? Through meaningful creative with energy, edge and impact.

We developed four CGI globes that express the Renewi story in an instant. Versatile enough for use across multiple mediums in different ways. Playful enough to be intriguing and unexpected. To represent the four facets of Renewi and how each contributes to the circular economy, our studio created a main globe, people globe, recycling globe and sustainable cities globe.

Balancing inspirational with intricate and realistic, this new visual signature reflects everyday Renewi activities. All treatments, in animated and static formats, feature accurate renders of company trucks and detailed depictions of its processes, unfolding artfully around each globe. At each apex is the outcome of Renewi’s work: a green planet and a cleaner, better world.

This creative is a new visual metaphor for Renewi and has become part of the company’s brand identity. The globes feature across its communications everywhere – from the covers of Renewi’s crucial reports to Teams backgrounds for staff globally. Multi-awarding-winning, this work has unboxed the serious topic of waste management.

Three of the globes also formed part of an internal employer branding ‘Purpose’ campaign, alongside another Wardour-designed asset, the Renewi game. The game has landed industry accolades, including for internal engagement. Employee engagement and mood scores also rose internally as a result of the Purpose campaign.

AWARDS

Astrid Awards - Gold
Corporate Content Awards - Gold
Digital Impact Awards - Silver
Employer Brand Management Awards - Bronze
International Communications and Engagement Awards - Highly commended
LACP Vision Awards - Silver
Mercury Excellence Awards - Gold
Strategic Comms Awards - Gold
Summit Creative Awards - Gold

MADEIT CREDITS

Project featured: on 16th February 2024 Contributor:

Wardour has been a Contributor since 25th November 2015.

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A fearless visual signature for Renewi

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