About me

I help brands decipher their core brand values and then help them produce content to help them communicate these to their core customers to drive revenue. I ensure that campaigns and content contain a consistent tone of voice, value hierarchy and core brand message through global markets and channels.
My branding experience spans lifestyle, fashion and food/wellness working with global agencies to develop core brand assets and campaign strategies across digital (websites, social content), and print (outdoor large-format and print).
In 2016 I founded The Nomad Agency, a creative brand and content consultancy for independent, start-up brands seeking an affordable approach to producing content and amplifying their voice where they need it the most, be it social, web builds, tone of voice or print campaigns.
I have also applied my experience in developing and launching The Cycling Store in 2016. I started the company as an independent retailer stocking apparel and accessories for on