Wanda Calix
CCO
ABOUT
The aim of the campaign is to change the draconian 2009 law in Honduras that banned the sale, distribution - and severe penalties for using - emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. Morning After Island saw multiple women journey to international waters - outside Honduran jurisdiction - to stand on a small wooden platform to take a medication that is legal in every other country in Central America. What’s more, the campaign used the powerful imagery generated to shift the conversation in Honduras
AWARDS
Cannes Lions
MADEIT CREDITS
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GRUPO ESTRATEGIGO GE PAEClient
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Alan CruzCommunication & Strategy -

Andrés VillalobosCreative Team -

Edgardo MelgarCommunication & Strategy -

OgilvyAgency -

Wanda CalixCreative Team -

Cannes Lions Winners 2022 -

César ChinchillaCreative Team
Back to The island of the day after project