William Meerholz Creative Director

ABOUT

Everyday we do not realize the impact that the smallest piece of litter can have that we dispose of. We do not think that this piece of gum can have serious damage to an animal or to the eco system. We created a series of impactful poster to highlight this instance showing dead Albatros birds that have passed because of suffocation and the leftovers of human. These posters were shot by a journalist photographer, Chris Jordan to make sure we get the real story and not an 'adland' exaggeration. But we also wanted communication that lives what it preaches so we printed on recycled paper with vegetable ink. To just do our little bit for our feathered friends.

MADEIT CREDITS

Project featured: on 1st August 2017

IF YOU DON'T PICK IT UP, THEY WILL.

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