Walter Soares VP, Associate Creative Director

ABOUT

IN TRANSIT replaced the New York City subway audio announcements by Bernie Wagenblast over the course of a week surrounding Transgender Day of Visibility.

Bernie, one of the most famous voices in NYC, is the subway announcer who recently came out as a transgender woman and is the centerpiece of the campaign. Bernie rerecorded her iconic announcements in her new voice along with a personal message calling for respect and acceptance of trans people. The new audio was played at number line subway stations throughout the city and was complemented by physical signage at several stations.

MADEIT CREDITS

  • Callen-LordeClient
  • Anastasia LeitnerAgency Associate Creative Director
  • Beatriz FerraretoChief Operating Officer
  • Boca CeravoloAnimation Director
  • Brian Rubén MendozaDirector of Photography
  • Carol FernandesProduction Manager
  • Enrique TanjiCEO & Founder/Creative Director
  • Fernanda CarpinelliExecutive Producer
  • Fred FarahExecutive Producer
  • Ian SmithBroadcast Producer
  • Ivan LemosPost Producer
  • Jean Paulo LasmarFilm Director
  • John McCourtClient Engagement Supervisor
  • Jordan BowensSenior Art Director
  • Lincoln Araujo DiasBack-End Engineer
  • Marcelo CapperChief Innovation Officer
  • Michael KingDirector of Project Management
  • Nelson LeoniChief Executive Officer
  • Renan BulgariAgency Associate Creative Director
  • Rodrigo MalossiChief Technology Officer
  • Samuel CallegariIntegration Manager
  • Stefanie DiasExecutive Producer
  • Thiago FernandesAgency Creative Director
  • Tim HawkeyChief Creative Director
  • Victor AfonsoAgency Creative Director
  • Widerson SouzaAgency Creative Director
  • * D&AD
  • * Walter SoaresVP, Associate Creative Director
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