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ifolor, Switzerland’s leading provider of personalized photo books, has taken an unusual approach to remind us that our greatest moments can live forever within the pages of their beautifully printed books. Produced by Knucklehead London, this left-field tv ad joins a bloody skirmish between two gangs of Viking re-enactors. However, swords give way to selfie-sticks and cameras as the warriors are more concerned with posing mid-battle for a quick selfie than they are with defeating each other. The comedic action was directed by Ben Gregor and written by Roger Beckett.