Private bank Hyposwiss had never advertised. Ever. Walker won the job of breaking this one hundred year old tradition, giving a new voice to an old bank. But gaining a clear voice in the already cluttered Swiss banking sector isn’t an easy task. The solution lay with Hyposwiss‘ own down-to-earth approach and its focus on solid banking values – a stark
contrast to the reckless banking environment of the day. Existing customers, potential investors and the bank’s own employees needed to be made aware of the philosophy behind the Hyposwiss brand. A campaign consisting purely of thought provoking headlines was created in order to convey Hyposwiss‘ conservative but positive approach and its back-to-basics attitude to banking.